Why Rihanna’s Savage x Fenty lingerie brand deserves to be the new Victoria’s Secret

Dating service
Rihanna poses before her Savage X Fenty Show Presented By Amazon Prime Video Credit: Getty 

Rihanna’s show for lingerie collection Savage X Fenty raised the roof at Brooklyn’s Barclay Center on Tuesday night - but until September 20, you’ll have to rely on me to tell you that. On that date, the show will be broadcast on Amazon Prime but there were no teasers allowed, with guests asked not to take pictures of the spectacle or post on social media - a strategy which may seem like anathema to most brands keen to make a moment of their show. But Rihanna is not most brands. 

 As the lights went up, the star and her dancers of all shapes and sizes created a formation of shapes similar to the poster image for witchy horror-dance film Susperia before breaking out their moves.The phone-free...

To continue reading this article

Start a 30-day free trial for unlimited access to Premium articles

  • Unlimited access to Premium articles 
  • Subscriber-only events and experiences
  • Cancel any time

Free for 30 days

then only £2 per week

Save 25% with an annual subscription

Just £75 per year


Register for free and access one Premium article per week

Only subscribers have unlimited access to Premium articles.
Register for free to continue reading this article
Or unlock all Premium articles.
Free for 30 days, then just £1 per week