Betting firms are using social media to entice tens of thousands of children into gambling, an investigation has found.
About 41,000 UK followers of gambling-related accounts on Twitter are under the age of 16, according to the investigation by Bristol University and Demos.
They found children made up six per cent of followers of traditional gambling accounts, rising to 17 per cent of accounts focused on gambling on esports, which are multiplayer video games played competitively for spectators, typically by professional gamers often involving cryptocurrencies.
More than a quarter (28 per cent) of those responding to esports betting tweets in the UK were children. Yet, only 0.1 per cent of this...
Start a 30-day free trial for unlimited access to Premium articles
- Unlimited access to Premium articles
- Subscriber-only events and experiences
- Cancel any time
Free for 30 days
then only £2 per week
Save 25% with an annual subscription
Just £75 per year